Sherin Y Lee
Growth & Market Strategy Leader
Regulated Industries · Healthcare, Technology & Public Sector · Board & C-Suite Engagement · APAC & International Markets
Translating complexity into clear, actionable direction
Growth and market strategy leader with 20+ years of experience driving regional and international expansion across highly regulated and complex industries, including technology, cybersecurity, and public-sector ecosystems.
I specialise in shaping market positioning, trust-driven growth strategies, and executive-level engagement in long-cycle, high-stakes environments where credibility, regulation, and stakeholder confidence are critical to success.
My work spans APAC and international markets, partnering closely with boards, C-suite leaders, and government stakeholders to support market entry, portfolio positioning, and institutional engagement.
Increasingly, my interests sit at the intersection of healthcare, technology, regulation, and trust — particularly how organisations navigate transformation, AI adoption, and risk in environments where outcomes matter deeply to people, institutions, and society.
Professional Experience
Vice President, APAC Marketing, Brand & Communications
Lead APAC-wide growth and market positioning strategies in a highly regulated, trust-critical industry. Partner closely with boards, C-suite leaders, and senior government stakeholders to shape executive engagement, institutional credibility, and long-term market confidence. Drive strategic narrative and market differentiation in complex buying environments involving regulation, national infrastructure, and public-private collaboration.
- ◆Contributed to fourfold revenue increase since founding
- ◆Expanded company from 3 to 6 offices and 450 to 1,000 staff
- ◆Built marketing & communications department from 2 to 11 team members
- ◆Created Executive Briefing Centre showcasing company solutions to client parties of up to 30 members
Marketing Director, APAC Marketing, Brand & Communications
Established and led critical corporate functions across APAC including brand management, media relations, marketing and client communications. Delivered data-driven multi-channel integrated campaigns, events, PR, and digital engagement programmes to drive business success.
- ◆Established marketing & brand function from ground up post-merger
- ◆Developed GTM strategies driving significant regional enterprise growth
- ◆Spearheaded executive engagement and content strategies resulting in increased brand recognition
Segment Marketing Team Lead, ICT Solutions
Founding member of ICT Solutions business unit. Led strategic marketing to support business expansion into B2B enterprise solutions, shifting brand perception from broadband/mobile to digital transformation solutions provider.
- ◆Achieved 5–10% year-on-year ICT market penetration and business growth
- ◆Launched multiple company firsts including Built to Tier Data Centre solutions
- ◆Launched business marketplace targeting SME businesses
Director, Marine Life Park — Resort Marketing
Instrumental role in launch of Marine Life Park. Led market sizing and business case development for SEA Aquarium and Adventure Cove Waterpark. Conceptualised and created new products to attract visitors from key regional markets.
- ◆Exceeded overall attendance targets by 40% in first year of operation
Senior Manager, Brand Experience
Led brand development and sponsorships including F1 Singapore Grand Prix activation and Youth Olympic Games campaigns. Managed Mio TV product marketing and business support.
- ◆Achieved SGD 1.3M in favourable media coverage in 2011
- ◆Increased Singtel brand appeal from 39% to 78% through F1 activation programme
- ◆Achieved SGD 1M revenue in first year of Mio TV launch
Account Director
Led client accounts and integrated marketing campaigns for major brands in the Singapore market.
Lifelong Learning & Credentials
Committed to continuous learning across strategy, technology, and emerging domains — from AI and blockchain to strategic foresight and international business.
Giving Back to the Ecosystem
Let's Connect
Whether you're looking to discuss growth strategy, market positioning, or exploring opportunities in technology and cybersecurity — I'd love to hear from you.
Available for Senior Leadership Roles
Exploring CMO and senior marketing leadership opportunities in technology, cybersecurity, healthcare, and regulated industries across Singapore and APAC.